Video Analytics

Heat Maps of visitor activity

Visualization of movement and crowd density on your floor plan. Discover which zones attract attention and which remain unnoticed

Experience the power of Macroscop!

Get a demo version for 14 days FREE

Macroscop is easy to install and use professional software for managing video surveillance systems. Experience Macroscop's capabilities in action at your facility.

Get demo

Customer behavior data — at a glance

The heat map shows where visitors spend the most time. Red zones — popular spots, blue — less visited. Analyze and make decisions based on real data.

  • Maps for any period: hour, day, week, month
  • Data overlay on floor plan
  • Activity comparison between zones
  • Filter by time of day and day of week
+32%
average sales growth after optimizing product placement based on heat maps
depth of historical analytics storage
Try the demo version right now

Control in your hands

Live camera view.
Automatic person identification.
Instant event notifications.
Control from anywhere in the world.
Security and access control
Try demo version
Applications

Who uses heat maps

Retail & Supermarkets

Optimize product and promo stand placement, identify low-demand zones, plan seasonal promotions with maximum foot traffic

Museums & Exhibitions

Analyze visitor routes, evaluate interest in exhibits, optimize object placement and hall navigation

Offices & Coworking

Plan workspaces, assess meeting room utilization, optimize space layout for productivity growth

Data export and integration with business systems

All heat map data is available for export and integration. Make decisions based on real data, not intuition or guesswork.

  • Export maps to PNG, PDF; data to CSV/Excel
  • API for integration with BI and analytics systems
  • Automatic report delivery to management
  • Compare multiple locations in one dashboard
15+
visualization formats for activity data
1 day
time to get first analytics after connection

Find out how your visitors behave

We'll set up heat maps on your cameras — first results visible from day one